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Mobile Recruiting refers to the process of finding active and passive candidates through the use of mobile career pages, mobile job ads, and mobile recruitment applications.
Benefits of Mobile Recruiting
Mobile recruiting offers two major advantages. First, it allows the recruiters and hirings teams to manage the process from anywhere they can use a mobile device. Scheduling interviews, providing internal feedback, communication with the candidates, and more can be completed remotely, rather than anchoring these tasks to the office. Second, it allows the hiring team to reach candidates remotely and through their mobile devices, which candidates are increasingly relying upon.
Mobile Recruiting Apps
Mobile recruiting apps enable the use of recruiting software over mobile devices. Capabilities may include creating new job postings, viewing resumes and candidate profiles, messaging candidates directly from the app, providing feedback and @mentioning other hiring team members, approving new jobs and extending job offers. The most powerful apps allow end users to utilize the full functionality of the recruiting software via a user interface optimized for the mobile experience. Major job sites like Monster and Indeed offer mobile apps for their sites.
2020 Mobile Recruiting Trends
Mobile recruiting is thriving, as job searches from mobile devices now exceed 1 billion per month. Close to 90 percent of job seekers now utilize a mobile device when looking for a new opportunity. It is a growing and dynamic industry aided by the smartphone boom. Millennial are expected to comprise 75% of the workforce within the next 10 years. They also expect an employer’s site to be optimized for mobile and associated mobile apps to function properly.
As a result, companies are working hard to scale up their websites and mobile apps to provide a seamless experience to users. Some of the specifics of these activities include:
Tailoring the mobile experience to meet candidate’s expectations: communicating via texts with candidates at each stage of the interview process, migrating communication between hiring managers and candidates to mobile apps, simplifying the application process, and optimizing email functionality for mobile are all ways organizations are improving their mobile experience.
Mobile apps are trending to become the primary site to recruit job candidates: there is overwhelming data pointing to this trend. Moreover, this applies globally.
Organizations are also working to create greater synergy between mobile job apps and social media platforms to promote jobs and recruit candidates. 56% of Facebook users, for example, access the social media platform strictly from their mobile device.
Organizations are striving to improve the responsiveness of their mobile apps so that it meets that of their corporate website.
Bottom line: mobile apps are the future of job recruiting.